Not Overpriced.” Like a Yeti, RTIC coolers have super-durable, roto-molded exteriors. RTIC’s slogan says everything you need to know without the fancy commercials. Choose a Yeti for the experience, the amusement, and the name brand. This was the company that came first, and there is no question that they build excellent industry-leading coolers. If you are a brand loyalist, or you need to show that you can afford the best, Yeti is your go-to brand. Do they outperform the competition in other ways? Not if the Statistics are to be believed. People pay more for Yeti because Yeti has convinced them it’s worth that high price tag. Paying for those commercials isn’t cheap, but it’s a fraction of what the company makes from the clout they gain making them. Yeti is the king of advertising how valuable their coolers are. The answer is something we’ve already mentioned. So, if it’s relatively inexpensive to make Yeti coolers, where does the price come from. Roto molding is cool tech and cost-effective. Additionally, while this process takes longer, it is less expensive than traditional injection molding. The applications of this process range from playground equipment to nuclear warhead covers…” Roto molding is surprisingly durable. As points out, “Roto-molded parts are resistant to deterioration from chemicals, the elements or environmental stresses. The result of this thermoplastic process is outstanding toughness. Once the mold is filled, it is rotated to move the not-yet-cool material around evenly.
![yeti soft cooler yeti soft cooler](https://www.tentworld.com.au/assets/full/18060130078.jpg)
That means they are created using a heated hollow mold. PR is everything for this brand, and they know their audience cares a lot about the brand values, which mostly seem to include proving how tough you are in the most dynamic and showy way possible. It shows how much money Yeti puts out for advertising.
![yeti soft cooler yeti soft cooler](https://content.osgnetworks.tv/bowhunter/content/photos/YETI-M30-Soft-Cooler-lead.jpg)
Even this failed commercial is a success in at least one vital way. Yet the whole thing feels pretty unenthusiastic. You’d expect the Duck Dynasty to know their outdoor equipment. A Failed Commercial Highlights The Companys Success StrategyĪ little less believable and more distasteful to the non-fans in the audience is the very forced-sounding ad from Phil Robertson and Duck Commander. They were staged in front of cameras, but standard yeti coolers took all that punishment and stayed functional. More importantly, those commercials are actual events. Surely if an actual grizzly bear can’t get inside and fireworks don’t blow it up, that makes it the best.
![yeti soft cooler yeti soft cooler](https://i.pinimg.com/736x/8f/5b/0f/8f5b0f5ae7c4d664752944a660c95f8c.jpg)
Showing off how tough you are by taking on tough challenges is a time-honored tradition, but watching a beast of a man drop boulders on your favorite cooler to no avail hits different. Bear, Fireworks, or Stuntman, then you have missed out on some hilarious and very apropos ads. What’s the catch? It’s not like MTD, where one overarching manufacturer makes all the parts for multiple brands these are two distinct companies, so what’s the real difference. However, the less famous RTIC is offering the same stats and durability on very similar equipment. When it comes down to a brand-on-brand head to head for outdoor equipment supremacy, Yet has long been hailed as the cooler you ‘need’ if you are serious about quality. We’ll break it down point by point so you can get the best gear. In the battle of RIC versus Yeti, who has the better cooler. RTIC and Yeti both make fantastic coolers that will genuinely keep whatever is inside temperature controlled.
Yeti soft cooler portable#
Two brands stand above the rest when it comes to quality crafted portable coolers. Cheap styrofoam is terrible for your health and the environment, but what about the really good coolers. Choosing the right cooler can mean the difference between a fantastic trip and severe food poisoning.